M-02 / workflow_automation.sh

// THE WORKFLOW, STRIPPED
draft one idea into platform-specific posts, then publish the same brain in four different clothes.
pulls from ai tools, strips out duplicate effort, and turns “i should post” into scheduled uploads.
waste: 8/10

// TRIGGERS
1. new content idea logged — a row lands in airtable or notion with topic, angle, and source link — the content calendar table.
2. approved draft is ready — a status field flips to ready_to_publish — the drafts table in airtable, notion, or google sheets.
3. assets exported — a file lands in google drive or dropbox with image, video, or caption bundle — the asset folder or upload queue.

// THE PIPE
idea intake — lovable.dev form or simple web app — hands off a clean record with topic, hook, and deadline.
research pass — perplexity — hands off source links, stats, and claims worth using.
draft generation — chatgpt/codex — hands off platform-specific captions, titles, hashtags, and post variants.
approval gate — n8n — hands off a yes/no status and routes edits back into the draft record.
asset assembly — tiny script — hands off resized images, short clips, and platform-safe text files.
publish queue — buffer or meta business suite plus youtube studio; use zapier where the native APIs are sloppy — hands off scheduled posts and upload confirmations.

// HUMAN-IN-THE-LOOP
1. a human approves claims before posting because ai will invent facts with a straight face.
2. a human approves final brand tone because only a person can catch when the post sounds like corporate oatmeal.

// THE 14-DAY CUT
owner: content ops lead, not “marketing” in the abstract. one throat. one keyboard.
trigger: draft status flips to ready_to_publish in airtable or notion.
success metric: one approved post bundle published to all four channels with zero manual copy-paste.
build the first version in lovable.dev, wire draft generation through chatgpt/codex, and use perplexity only for source-backed research.
add n8n to move records from draft to approved to scheduled. use buffer for linkedin, facebook, instagram. use youtube studio for video uploads.
what to delete: the shared spreadsheet, the approval email chain, the “final_final_v7” folder, and the weekly content meeting.

// THE LIE THEY'RE TELLING THEMSELVES
*they need a human voice gate because “social is personal,” when the real problem is a botched workflow and a person who likes being the bottleneck.*